Flip That Invite

One friend flips it daily. Another likes to flip it backwards, just for fun. Some have never flipped before, but now they know the flip is hip.

Because the the wife2be is brilliant, our wedding invitation came with a custom-made flip book. A couple of months ago we shot a short video (see above) on the roof of our apartment building. I wore red; she wore green. Twas a rainbow, ya know.

I double-timed the video on FinalCut Express, and we sent it to FlipClips, which turned it into a series of pictures compiled in a flip-book invite. Deborah designed the accompanying card and the cover, which features a rainbow, the skyline of Philly and the phrase, "come join us under the rainbow..." That makes sense, because of this.

There were mishaps. A flipbook or two cut through the envelope and made a run for it at the post office. One or two folks were thoroughly, thoroughly confused. We were even accused of wasting paper (our response? this is a keepsake, dammit).

But for the most part, our people seemed pumped to get an invite that wasn't written in cursive on off-white soft paper with a faded rose in the background. In fact, the response has been a little too overwhelming. With so many people RSVPing in the affirmative, the line for the bar at the wedding might just be unbearably long.